7
“Julie! Ed! There
you are.”
Out of the throng stepped Dar’s husband, Todd Gardner, a
computer wizard who could never explain to Ed what he did.
Todd kissed Julie’s cheek and shook Ed’s hand with an iron
grip.
“Some shindig,
huh?” Todd polished off a flute of champagne and turned to
Julie. “You look lovely, as always. That dress is a
knockout.”
Every time the
four of them got together, Todd always complimented Julie
on her outfit, her smile, hair, accessories—something.
Either he’d earned straight A’s in charm school or he had
the hots for his wife’s best friend. Julie beamed and then
tossed Ed a look suggesting that a certain husband hadn’t
gushed sufficiently about the new dress.
Todd leaned into Ed’s ear and confided, “Ted’s dropping
half a million tonight.”
Five hundred thousand dollars. On a party. Ed made a mental
note to mention the figure to Tim.
“Dar’ll be out after the speeches,” Todd explained,
grabbing a chicken skewer from a passing woman in white.
“Then we shake some booty. Santana’s playing.”
So it was Carlos.
Up on the screen, a slide proclaimed: “Silhouette of the
Month.” It dissolved into a black-and-white photo series
showing a man and woman clearly naked and making love. They
were illuminated from behind, their silhouettes projected
on a sheet. The effect was surprisingly erotic. Then the
screen showed the couple dressed and smiling cheek to
cheek. He was a fifty-two-year-old Houston realtor. She was
forty-six, a kindergarten teacher. They’d been married
twenty years. An interview explained how they’d adjusted to
growing older while maintaining a fulfilling sex life.
Another piece that piqued Ed’s interest.
The next slide introduced the “Gallery.” Every month
Loving
Couple would invite a
prominent photographer to explore some aspect of
sensuality. This one took off on a survey that had asked
couples: What kind of intimacy would you like more of? The
top response: more snuggling while watching TV. The photos
showed a broad mix of couples—including a man in a
wheelchair—cuddling close in the reflected glow of a
television screen. The effect was remarkably tender. Ed
decided to sit closer to Julie the next time they clicked
the remote.
Suddenly, the lights dimmed. The crowd quieted. Tim and Kim
joined Ed, Julie, and Todd. The slide show reverted to a
static image of the premier issue’s cover. Two spotlights
crossed beams and settled on the podium. Over the public
address system, a rich baritone boomed, “Ladies and
gentlemen, please welcome the mayor of San Francisco.”
Applause erupted as a tall, Kennedyesque man stepped into
the spotlight. He took in the whole room with a big boyish
grin and exclaimed, “Is this a great event—or what?!”
A roar from the crowd signaled assent. The mayor held up
two hands and the ballroom quieted.
“For those of you from out of town, there’s one thing you
should know: This city loves to party!”
Another lusty
cheer.
“That’s one of the many things I love about San Francisco,”
he continued. “And today I have something
new
to
love. My good
friend, Ted Calderone,
is launching Loving
Couple magazine. It
has great articles about enhancing relationships. My wife’s
been telling me I should read a few—especially the one
about giving a good massage.” Laughter with scattered
cheers and applause. “Loving
Couple also has
incredible photography. Really
incredible
photography. Photography that’s both tasteful and so hot
that you might burn your fingers turning the pages. Best of
all, my wife loves it. She says she’s happy to have it on
our coffee table!” More laughter and cheers.
Ed’s eyes
snapped toward Julie just as hers found his. Either Dar had
fed the mayor that line or he’d spontaneously christened
Calderone’s new baby with a big wet kiss of a tag
line: The sex
magazine for your coffee table. Calderone could
be an ass, but there was no denying the guy’s vision. His
odd little plane might actually fly.
“And now,” the mayor intoned, “it’s my great pleasure to
introduce our host. He’s a publishing phenomenon and a
great San Franciscan. He’s the winner of seven coveted
National Magazine Awards. He serves on the board of the San
Francisco Arts Commission. And he helped put the F in the
First Amendment. Please welcome Ted Cal-derone!”
A quick handshake and a big bear hug, and the mayor was
replaced in the spotlights by the shorter, stouter, oilier
editor-publisher, who beamed at the cheering reception.
Tim found Ed’s ear. “Arrogant fuck.”
This was the typical newspaper editor’s reaction to anyone
who was rich, successful, and brash—and always had a babe
on his arm. But in Calderone’s case, it was also true.
“Nothing like free champagne to loosen up a crowd,” Ed
observed.
Tim nodded.
“Tonight,” Calderone boomed, “we bid a fond farewell to one
era—and launch another that’s even more exciting. First,
the farewell.” He leaned into the mic and emphasized each
word. “Full
Disclosure is folding,
effective immediately.”
An astonished hush fell over the room. Ed, Julie, and
the Horn
contingent
already knew, but this was a shock to just about everyone
else. Here and there someone shouted, “No! Don’t!” Others
picked it up and suddenly the room was shouting, “No!
Don’t! No! Don’t!” It reminded Ed of Giants-Dodgers games
with the crowd chanting “Beat LA!”
Calderone held up his hands, but the chant, now deafening,
continued. “No! Don’t! No! Don’t!” He hadn’t expected this.
He looked to the side of the stage, where Dar was standing.
He shrugged with his palms up, silently asking,
What
now? Dar returned
the gesture: Got
me.
Calderone waited, but the chant continued, “No! Don’t!”
Finally, he leaned into the mic and said, “Hey, you want to
hear Santana or what?”
That brought the crowd up short. The surprise musical cat
was now out of the bag. All around, Ed heard people murmur,
“Santana—wow.”
“I know, I know,” Calderone continued. “Folding
Full
Disclosure pains me, too.
For twenty-two years, it’s been my baby. It’s had a great
run—as the mayor said, seven National Magazine Awards.
Dozens of groundbreaking stories. And photography hot
enough to melt glaciers.” Calderone smiled. “That’s
the real
cause of global
warming—the Darlings of Full
D!”
Wild cheers. Calderone was in heaven.
“But times change. The world has changed. And believe it or
not, I’ve
changed. It’s
time to move on. But I’m not just moving
on. I’m
moving up.
To
a whole new concept. A magazine that breaks the tired mold
of traditional men’s and women’s magazines. A magazine that
presents innovative, fine-art, erotic photography. And a
magazine with cutting-edge investigative reporting on
subjects that matter to couples. That magazine is
Loving
Couple. The premier
issue you hold in your hands carries more advertising than
any issue of Full
Disclosure ever had. And
mark my words: I predict that Loving
Couple will be
the most
successful new launch in magazine history!”
Ed squeezed Julie’s hand. They both rolled their eyes.
Calderone’s hubris was beyond belief. There was now no
doubt in Ed’s mind that Ted had given away half those ads.
His ego was a runaway train and Ed wanted a front-row seat
for the inevitable wreck.
“But Loving
Couple is not
just my
magazine!”
Calderone shouted over the boisterous crowd. “This baby
also has a mother, the finest mother any new magazine could
possibly have. So without further ado, I want to introduce
you to the remarkable woman behind every
word in
Loving
Couple. She is
without a doubt today’s smartest, most creative magazine
editor. My editorial soul mate: Valerie Kurtzen!”